Reputation repair services often use these strategies to protect your brand reputation:
Get ready to learn more about each.
Business Protection Idea 1. Claim All Digital Assets
Claiming your brand name on all platforms is critical to protecting your brand. That means before you form a business, trademark the name, and do everything else you need to make sure the business name is available as:
- Google Business Profile
- Trademark
- Social media handles
- Website domain
- Review platforms
Anywhere someone else has control of your business name is somewhere that a malicious actor could do damage.
Business Protection Idea 2. Continuously monitor brand mentions.
Use software to monitor all digital mentions of your brand. Use specialized tools to track keywords. Early detection stops minor issues from going viral, then neutralize false claims before they spread.
Business Protection Idea 3. Provide Stellar Service
Protecting your brand starts with providing excellent service. Give people a reason to talk positively about you and they likely won’t speak negatively about you.
Business Protection Idea 4. Respond to complaints quickly.
Fix the issue when someone complains. Unless the solution is economically unfeasible, it’s less costly to fix it that damage your reputation.
Business Protection Idea 5. Publish large amounts of positive content.
Publishing large amounts of content buries older content. When done for the purpose of pushing negative content down the rankings list this is called suppression.
It’s better if you’re proactive and just perform SEO on a regular basis so you have a backlog of items to publish. Just to give you an idea I have about 20 pages I could launch within a couple days.
Business Protection Idea 6. Use Reputation Repair Services
Sometimes brands suffer massive digital attacks. Reputation repair focuses on fixing severe damage to your brand. This involves complex negotiations and technical SEO tactics.
Business Protection Idea 7. De-indexing Strategies
Some websites refuse to delete defamatory content. Agencies use de-indexing strategies instead. De-indexing removes pages from search engine results entirely. It’s fairly simple, but a proactive person can still find the links by looking at the robot.txt file and sitemap.
Learn more about Reputation Management
I’m building out the reputation management content. Start by reading about review management.