HVAC email marketing remains one of the most cost-effective ways to generate repeat business for HVAC companies. While paid ads stop producing leads the moment you stop spending, email gives you a direct line to homeowners who already know your business. The key is sending the right message at the right time. Instead of blasting…

Most HVAC owners guess at their marketing budget. I spent years crawling attics and running duct work before I ever touched a marketing plan. Back then, marketing meant a truck wrap and a phone book ad. That world is gone. Today most HVAC companies should spend 7% to 10% of revenue on marketing. Don’t take…