Protect Your Online Reputation
Building your brand reputation is critical for long term success. Discover the aspects of reputation management and how I can help.
My RelationShip To Reputation Management
Hi I’m Brandon Boushy. When I was growing up I was a problem child, the outlier who always wanted to do things differently. My mom would routinely tell me:
“Don’t bring shame to the family name”
I think that’s part of why review management is so important to me.
Your customers use the internet to make practically every buying decision they make.
Positive reviews help increase your digital presence, while negative publicity can kill businesses.
We’ll discuss reputation management to help you understand what it requires and how to implement it. Click on any of the links below to learn more.
Table Of Contents
What Is Reputation Management?
Online reputation management (ORM) focuses on tracking, analyzing, and optimizing the digital perception of yourself or your business.
Reputation management involves:
- Encouraging customers to leave reviews
- Promoting stories that build trust.
- Tracking every brand mention.
- Neutralizing negative mentions.
With AI changing the marketing industry quickly, it’s important to understand that a brand lives or dies based on its online reputation.
Next, we’ll discuss some of the different types of reputation management.
What Types of Reputation Management Are There?
Corporate Brand Reputation Management
Corporate brands require proactive and aggressive defense plans. They utilize specialized customer tracking software constantly. This software flags brand mentions instantly across the web. Marketing teams track competitor movements to stay ahead.
Large brands face intense global scrutiny every single day. They must monitor digital news platforms constantly. They manage vast online forum discussions and social threads. Effective brand management requires dedicated, highly trained corporate teams.
ORM SEO
Search engine optimization plays a massive role here. Experts refer to this specific practice as ORM SEO. It involves optimizing positive web assets to rank highly. Strong positive pages push negative search results downward. This strategy protects the brand’s primary search engine results.
Personal Reputation Management
Executives need pristine personal digital profiles constantly. Investors Google executives heavily before funding them. A bad personal reputation destroys massive corporate deals.
Small Business Reputation Management
Small business reputation management relies heavily on reviews and Google Business Profile, aka the Local Map Pack to help local customers find their business.
What Is The Difference Between Relationship Management And Public Relations?
Reputation management differs from public relations because reputation management focuses on an ongoing management of the brand reputation while public relations is mostly responsible for releasing press releases and responding to press questions.
How Big Is The Market For Reputation Management?
| Metric | Industry Data |
| Global Market Size | $24.96 billion projected by 2034 |
| Market Growth Rate | 5.93 percent Compound Annual Growth Rate |
| Consumer Trust Levels | 46 percent trust reviews as much as friends |
| Competitor Defection | 73 percent leave brands that ignore them |
| Best For | Local businesses, enterprise brands, executives |
What Are The Benefits Of Online Reputation Management?
The benefits of online reputation management include:
- Increased buyer trust
- Higher conversion rates and revenue
- Easier to find employees
- Quicker response times
How Much Does Reputation Management Cost?
Reputation management costs range from $500 to $50,000 monthly based on data from SurveySparrow. depending on the size of the business, reputation management goals, and timeline.
The median agency charges $107 per hour, but you should expect to spend between $50 and $500 hourly depending on the level of skills and type of agency. The higher end will normally involve lawyers.
| Business Size | Monthly Price Range | Typical Contract Length | Total Contract Costs |
| Small Business | $500 to $2,500 | 3-6 months | $1,500 to $15,000 |
| Mid-sized Business | $2,500 to $10,000 | 6-12 months | $15,000 to $120,000 |
| Enterprise | $10,000 to $50,000 | 12+ months | $120,000 to $600,000+ |
How to Protect Your Brand Reputation
To protect your your brand reputation:
- Claim all digital profiles.
- Continuously monitor brand mentions.
- Publish large amounts of positive content.
- Use reputation repair services
- De-index defamatory content.
Learn more about protecting brand reputation.
How To Get And Manage Google Reviews
Reviews are the lifeblood of small businesses. To get and manage reviews:
- Provide excellent customer service.
- Ask for reviews after providing service.
- Use review request automation.
- Teach customers how to write a good review.
- Reply to every review.
- Never buy reviews
- Request removal of illegitimate reviews.
Learn more about how to get reviews.
How Can I Use SEO To Manage My Reputation?
Implement these search engine reputation management tips to protect your brand.
- Claim all digital profiles.
- Optimize your Google Business Profile.
- Use branded title tags, URLS, descriptions, and headings.
- Pursue backlinks and PR opportunities.
- Track branded search terms.
- Create consistent content.
Learn more about SEO reputation management.
How To Manage Feedback Across Multiple Review Platforms
Monitoring multiple review platforms is essential for customer feedback management. You’ll need:
- Customer Relationship Management (CRM) software
- Reputation Management Software
- Tracking Dashboards
- People who respond to customer comments.
Learn more about feedback management.
What Is The Best Reputation Management Software?
Some of the best reputation management software includes:
- Birdeye
- ReviewFlowz
- Vista Social
- Simplify360
- EmbedSocial
My personal favorite is HousecallPro because it is so easy to use. Learn more about the best reputation management software.
What Is The Best White Label Reputation Management Software?
For those of you who want to sell white label reputation management software some of the best providers include:
- RightResponse AI
- BrandMentions
- Brand24
- Grade.us
- ReviewInc (best for healthcare)
Discover more of the best white label reputation management software.
What Is A Reputation Score?
Software platforms assign reputation scores based on proprietary algorithms and display the score on a dashboard.
Reputations scores are meant to be an easy way to track total digital brand health which may include:
- Overall customer sentiment
- Average star ratings across platforms
- Daily review volume
- Corporate response times
Check each reputation management software to learn how it works.
How To Choose An Online Reputation Agency
When choosing an online reputation agency evaluate their reviews, case studies, and pricing compared to competitors. Be wary of any company that has little to no web presence or it is easy to find negative reviews of them.
If they aren’t protecting their own brand reputation, should you really trust they’ll protect yours?
How Can I Use Social Media For Reputation Management?
To manage your reputation on social media follow these tips:
Learn more about reputation management on social media.