Email Marketing ROI Calculator
Estimate the potential revenue and return on investment from your email marketing campaigns. Adjust the metrics below to see how small improvements impact your bottom line.
Campaign Metrics
10,000
Number of active subscribers on your list.
20%
Percentage of subscribers who open your emails.
3.0%
Percentage of *total recipients* who click a link.
2.0%
Percentage of *clicks* that result in a sale/lead.
$
How much revenue you make per conversion.
$
Software costs, labor, or agency fees per campaign.
Estimated Revenue
$3,000
Total Profit
$2,800
ROI
1400%
Emails Opened
2,000
Link Clicks
300
Conversions
6
Cost Per Click
$0.67
Want to improve these numbers?
Small tweaks to your subject lines and offers can double your ROI. Get a free email marketing audit.
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