Services
I Built the SEO Engine Behind UpFlip. Now I Build Them for Home Service Contractors.
I’m a former HVAC technician turned marketing strategist. I know what it takes to dispatch trucks, and I know how to turn local search traffic into booked jobs.
Skip The Traditional Marketing Agency
I Guarantee:
- I won’t work for your competitors
- Clear pricing
- No high pressure sales calls (I can’t stand the games sales people play)
- Optional escrow accounts.
2M+
Annual Readers Reached
266%
Organic Traffic Growth (CAGR)
5000+
Ranking Keywords
MBA
& Former HVAC Tech
Why You Shouldn’t Hire a Traditional Agency:
Most marketing agencies learn the home service business from a screen.
They’ve Never Been In The Field.
I learned what works and what doesn’t on job sites installing HVAC systems and controls in homes, hospitals, and convention centers.
They Run Tests On Your Ads Budget.
For four years, I researched and wrote the growth strategies shared by successful business owners that millions of UpFlip readers use to scale their businesses.
Avoid Junior Account Managers.
You get the guy who wrote the playbook working directly on your Ads, local SEO, content, and Google Business Profile.
What You Get
Most marketing agencies learn the home service business from a screen. I learned it from working it the field.
Google Business Profile & Map Pack Dominance
Get found when people ‘near me’ for emergencies.
High-Converting Service Pages
Rank for the specific installs, repairs, and tune-ups that provide you the greatest ROI.
More Quotes And Customers
Turn traffic into phone calls, quotes, and paying customers.
Case Study
Case Study: UpFlip
Challenge
Upflip needed a content writer that was comfortable analyzing a broad range of industries and creating content that genuinely helps their users while meeting the expectations of search engines.
In addition they needed someone who could prove broad authority across service businesses.
Strategy
My MBA combined with my experience in construction, HVAC, restaurants, logistics, and retail made me a perfect fit.
During the early stages of the contract, they would provide a brief and I would write the blog based on their specifications.
As time progressed I became responsible for:
- Identifying content, software, and partnership opportunities
- Performing keyword research
- Analyzing potential new hires
- Providing input on courses
Results
When I started at Upflip, their website had 40K total views, no tools, and no courses.
Before I left in 2025, we were getting 2 million annual website visitors and had more than 8,000 businesses recommending our content. Here’s what the CEO has to say about my work.
2M+
Number Of Business Owners Helped Annually
137+
Niches Analyzed And Reached First Page
Now I’m Using The Same Strategies To Help You.
Let’s discuss your goals.
My Promise
I offer the following guarantees because your success is my success.
You Own Your Territory
Most marketing agencies will happily take your money while running the exact same SEO playbook for your biggest competitor across town.
I don’t operate like that.
When you hire me, I lock down your service area. I only partner with one contractor per trade per geographic market. If I am building the SEO engine for your HVAC business in Henderson, I will actively turn away any other HVAC company in Henderson.
I am here to help you dominate your local market, not compete against myself. Your leads are yours alone.
Transparent Pricing
You shouldn’t have to sit through a 45-minute sales presentation just to find out if we are in the same financial ballpark. I offer two straightforward ways to work together:
1. Targeted Project Work & Consulting: $55/hour. (Time tracking is managed through Upwork so you have the safety of their escrow system while we build trust).
2. Full-Service Growth Packages: Starting at $1,800/month for complete Google Business Profile management, local SEO execution, and high-converting service page creation.
Easy Onboarding
I know you are busy managing dispatch boards and putting out fires.
My onboarding is designed to take work off your plate, not add to it. Here is exactly what happens when you click the button below:
30-Minute Market Analysis: We have a brief, zero-pressure call to look at your current search visibility and identify the immediate low-hanging fruit in your market.
90-Day Execution Roadmap: I build a custom, step-by-step action plan showing exactly what needs to be fixed, optimized, and built to capture local market share.
Campaign Launch in 7 Days: No endless agency onboarding delays or pointless meetings. I take over the execution and launch your campaign within one week.
Schedule A Call
Get The Upwork Escrow Account.
Remove the risk by holding the funds in an escrow account.
Frequently Asked Questions
I charge $55 per hour or based on the project. Here’s my project pricing.
Yes. We can manage hourly consulting or specific project work directly through my Upwork profile so you can utilize their escrow and payment protection systems.
You can learn more about Upwork Escrow in their terms of service or direct contracts page.
No. I offer strict territory exclusivity. If I am managing the search visibility for your HVAC or plumbing company in Henderson, I will not take on any of your direct local competitors. My goal is to help you dominate your market, not bid against myself with your competitors.
No. Most home service marketing agencies trap you in long-term contracts because they know their service takes months to show any ROI.
I operate on transparent, month-to-month retainers (after an initial 90-day build-out phase). If I’m not bringing you measurable value, you shouldn’t be forced to keep paying me.
It depends on the channel. Optimizing your Google Business Profile and launching Local Service Ads (LSA) can start generating phone calls in the first 14 to 30 days.
Building the organic SEO engine like I did to grow UpFlip’s traffic by 266% is a longer-term play that typically takes 3 to 6 months to start dominating local search results.
When you hire a big agency, you are usually sold by a senior partner and then handed off to a junior account manager who has never set foot on a job site.
I am a former HVAC technician who built the SEO systems that drive millions of readers to UpFlip.
When you hire me, you get direct, 1-on-1 execution from the person who actually understands your industry’s dispatch workflows and seasonal spikes.