Brandon Boushy SEO & Marketing LLC

Home Service Growth Systems

CallRail: Unlock Full-Funnel Tracking

Every home service business uses marketing to drive measurable business growth.

Many local small businesses have grappled with the disconnect between digital ad spend and offline customer conversions. Many agencies use surface-level vanity metrics like ad impressions, click-through rates, and pageviews but fail to answer the fundamental question:

Which specific campaigns, ads, and search keywords generate paying customers?

CallRail bridges this gap to bring crystal-clear attribution to our clients.  CallRail is the industry-leading lead intelligence and call tracking platform that tracks every phone call and website form submission back to the exact marketing channel that inspired it.

That makes it easier for you to find out where your leads are coming from and where you lose them.

Disclosure: Any time someone subscribes to CallRail through this blog I earn a commission based on the affiliate and partnership agreements.

I’m Happy To Announce That I Am Now A CallRail Certified Partner

Image displays a 'Certified CallRail Partner' badge featuring the words 'CERTIFIED' and 'CallRail Partner' in contrasting fonts.

I reached out to CallRail because they are the leader in the call tracking industry and I believe in working with the best. I went through the onboarding process, took their certification courses and am happy to announce that I am one of five CallRail Agency Partners in the Las Vegas area and the first one who has completed the certification to become a CallRail Certified Partner.

Implement The Best Call Tracking Software

CallRail is the best call tracking software to connect your search engine marketing (SEM), paid social, print, or local advertising directly to tangible lead generation and revenue.

It’s gotten too expensive to guess which marketing efforts are turning into high value jobs. Traditional analytics tools provide valuable web traffic data, but they often leave a massive blind spot when a prospective customer picks up the phone or submits an online inquiry form.

This ensures that every dollar invested in search engine marketing (SEM), paid social, print, or local advertising is tied directly to tangible lead generation and revenue.

What Are The Benefits Of Call Tracking With CallRail?

The benefits of tracking calls with CallRail include:

Modern consumer journeys are rarely linear. A prospect might discover your brand through a Google paid search ad, browse your website on mobile, and later place a phone call or submit a consultation form. Without unified tracking, mid-funnel touchpoints are lost in translation. Through CallRail, our agency provides a 360-degree view of the customer journey.

Increase Operational Efficiency WIth Lead Capture, AI, & Speed to Lead

Generating leads is only half the battle; capturing and converting them requires operational speed and intelligence. CallRail delivers powerful tools to streamline lead management:

Real-World Proof: How CallRail Drives Success For Home Service Businesses

Our decision to partner with CallRail is backed by proven, real-world case studies across diverse industries:

To get to the highest level of the CallRail Certified Partner I have to have 15 current customers using CallRail. So the first Las Vegas or Henderson, NV business in each industry will be included in my web assets as a case study as part of my services. The case studies will also be submitted to CallRail for potential inclusion on their website.

What Packages Does CallRail Offer?

A segmented pricing table for CallRail services, featuring four subscription plans: Lead Tracking at $55/month, Lead Tracking Complete at $105/month, Lead Conversion at $165/month, and Lead Conversion Complete at $215/month, each with features listed and options to start a 14-day trial.

CallRail offers four packages in order of pricing:

  1. Lead Tracking ($55/month or $600/annually
  2. Lead Tracking Complete ($105/month or $1140/annually)
  3. Lead Conversion($165/month or $1800/annually)
  4. Lead Conversion Complete ($215/monthly or $2340/ annually)

In addition, they offer add-ons based on your needs including extra lines, minutes, and AI Voice Assistant. I’ll list them in order of usefulness though.

Lead Conversion Complete (Best For Most Businesses)

Ideally everyone would use the highest tier package with the AI Voice Assistant add-on because it provides the most extensive coverage. This package includes:

Lead Conversion (Best For Businesses Already Tracking Forms)

This package tracks calls and provides increased intelligence to help you make better decisions in operations and training.

This package includes:

Lead Tracking

The lowest tier is lead tracking which includes the following for $600 annually or $55 monthly.

Lead Tracking Complete

This package adds form tracking to the lead tracking package and costs $105 monthly or $1140 annually:

AI Voice Assistant

Callrail AI Voice Assist is an add-on that:

  1. Prevents missed calls.
  2. Increases conversion rates.
  3. Reduces your cost per lead.
  4. Customizes the user experience.
  5. Scores leads.
  6. Automates text-back.

AI Voice Assist pricing starts at $95 per month for 50 calls. Each additional call is $1 and additional texts are 3 cents per text.

Additional Add-ons

When you go over your plan limits there are additional fees for:

Comparison table for add-ons to lead tracking and conversion plans, including pricing for local numbers, toll-free numbers, minutes, text messages, form submissions, and analysis minutes.

How To Set Up CallRail

To set up a CallRail account and begin tracking phone calls and form submissions, follow this step-by-step process:

1. Activate Account & Setup

First you’ll want to check your email for a CallRail invitation,  create your login credentials, and add payment details. Billing will start after the 14-day free trial.

2. Create Tracking Numbers

You’ll want to launch the Setup Wizard and click Create Number in your dashboard.

This will provide the ability to select one of the following tracking types:

3. Install the JavaScript Snippet

You’ll want to embed CallRail’s JavaScript snippet onto your website to run both Dynamic Number Insertion for phone tracking and website Form Tracking.

You can force Javascript to update instantly by adding “?v#” where # stands for the version number to the end of the file name, but if you use CDN like CloudFlare you may need to wait 3-5 minutes before performing the next step/

Once you have added the JavaScript, you’ll want to confirm it is operating properly in CallRail. 4. Design Call Flows & Routing

You can configure your call flows with custom routing which is helpful for making calls go to the dispatcher during business hours and to the on-call technician during after-hour calls.

You can add routing steps like a greeting, interactive menus, schedule-based routing, simulcall, round-robin, or direct phone forwarding.

Make sure to integrate AI features using Voice Assist into call flows to handle call intake, capture details, and qualify leads 24/7.

5. Configure Form Tracking

You’ll be able to track existing forms automatically with the JavaScript snippet, but you can also create new forms using CallRail’s Custom Form Builder.

6. Set Up Conversation Intelligence & Automation Rules

Make sure to enable call recording and transcriptions to access call summaries and keyword spotting. These are crucial for data analysis. You’ll also want to:

7. Connect Third-Party Integrations

You’ll want to integrate CallRail with your tech stack by going to settings>Integrations. This will let you connect to most major ad platforms, Google Business Profile, CRMs, and Google Analytics (GA4 requires setup inside the platform also). CallRail is compatible with Housecall Pro, Jobber, and Service Titan as well.

8. Monitor Activity & Analyze Reports

When managing CallRail yourself you’ll want to use the activity tab to track lead activity and performance reports, but if you are working with me I’ll do the setup and send you reports based on our agreement. Some of the reports include:

9. Just Have Me Help You To Make CallRail Setup Easier.

You don’t have to set up CallRail on your own. I am happy to assist you with the setup.

How Much Does CallRail Cost?

CallRail costs between $600 per year and $3,720 paid monthly per year assuming you stay within the terms of the package you choose.

Will CallRail Integrate With My Current Software?

Yes. CallRail has integrations that work with most marketing and CRM software. Their integrations fall into 4 types:

  1. Free for all plans.
  2. Integrations with conversion plans
  3. Paid integrations
  4. Integrate with Zapier

Free Integrations

CallRail Integrates with the following software at no additional costs:

Integrations In Conversion Plans Only

Pull transcripts through the CallRail API with a package that includes Premium Conversation Intelligence™. This is helpful for custom software, AI sentiment analysis, and other advanced use cases. I would not expect most home service businesses to need this, but if you do we’ll figure out the best way to implement it.

There are a limited number of CallRail paid integrations that cost $80 each including:

These are because they either heavily use the CallRail API or use an external API that increases the cost of providing the service.

Integrate With Zapier

Software that is not in the previous  lists can still be used with CallRail by using Zapier to connect with over 9000 different providers including over 400 AI applications and custom software. This makes it where the connection possibilities to CallRail are virtually limitless.

Improve Your Customer Service Today.

My partnership with CallRail represents my commitment to total marketing transparency, data integrity, and maximized ROI. By combining strategic campaign execution with deep lead intelligence, we ensure that every marketing dollar spent is accounted for and working toward your business goals.

I’m offering the first 15 Las Vegas businesses complimentary setup and a free case study on how adding call and form tracking impacted your business when you sign up using my referral link.

Get started by going to: https://partners.callrail.com/24svz2e2ddfo

Then call me at 702-335-7191 to set up a time for me to come help you set up CallRail.

Home » Unlock Full-Funnel Tracking With CallRail

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